about Little Red marketing & founder Joanne Oakes

Having worked in marketing for over 15 years in both b2b and consumer media, as well as a five year stint at a city law firm, I’ve had plenty of digital and offline marketing experience. 

In essence, marketing is simply getting the right message in front of the right person at the right time.   It’s not rocket science but it is a mixture of common sense, creativity, some solid analytical thinking and a sprinkling of innovation! And that’s where I come in.

Not everyone who is setting up their own business has time to spare on thinking about an effective marketing strategy.  But without enough customers even the best business will struggle.

Maybe you’ve got things up and running and you think you could be spending your money more effectively – reaching more people or better yet, more of the right people who want your specific product or service.   Or maybe you want to build your brand, engaging your audience so they buy more, and more frequently.

Maybe you are just starting out and want guidance on where to spend your money to reach the biggest and best audience or maybe you want someone to just do your social media marketing for you.

That’s where Little Red Marketing comes in.

I offer a full range of marketing solutions so you’ll get a tailor-made solution to your specific problem, whatever your budget.

I also understand that you need your marketing budget to be accountable – to know that every £ you are spending is being spent effectively – so I’ll be as transparent as possible to help you understand how you could be spending your money to make it work best for you.  

"Anyone out there like me who is a bit sketchy about all this modern social media doo-da, you need Joanne in your life - I had an amazing training session with her.  She knows all the 'do's and don'ts', the time saving tricks and she wraps it up in an easy and very friendly style - it was a real confidence booster.  I put her training into immediate action (well as immediate action as a chaos mum can manage) and I promise you that ever since then people have asked me who's taken over my social media tasks - so it WORKS!"

Cat Bateman, little folk nursery rhymes, @littlefolksing

One of the questions I always get asked when I meet new clients is how I came up with the name for Little Red Marketing.  It's actually the nickname for my daughter.  Being on maternity leave is what inspired me to switch to contracting - I wanted greater flexibility and to be able to better balance work and family time.  It also brought me into contact with so many talented parents whose desire to better accommodate working and parenting inspired them to start their own businesses. 

Often we would get chatting about how they could market their new business, or where they should start with social media, or even if I could help them get a logo designed, and it made me realise there was a need for an agency like Little Red Marketing that could help with these issues, whilst fully understanding that sometimes marketing needs to be fitted in around the school run!